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Back to school

Left the back to school shopping til the last minute? Uh huh, us too, but there's still time so instead of heading to the nearest supermarket and buying up whatever's left over, we're doing our shopping Muddy style and patronising these fab local, and not-so-local, indie labels and shops.

Soon it’ll be that hallowed time where harassed parents across the land yell ‘bag, coat, shoes’ at their children as they rush out the door. Oh, school run, how we’ve missed you.


Forget WH Smith and head instead to Clarkes of Sussex – there’s six branches across the county so there’s bound to be one near you. Grab all your Back to School essentials in one fell swoop – we love these Zieler markers, above, which come in a rainbow of colours and are perfect for little, and not-so-little, hands.


Seriously, is it possible to find a pair of shoes for your child that either aren’t so big they’re practically wearing flippers, or pinching their toes as they walk out the store? And let’s not even start on all the blisters from wearing them in. We’ll be eschewing ‘whatever’s left in Sainsbury’s’ this year and hotfooting it (see what we did there) to Klodhoppers in Haywards Heath for a Back to School appointment to find the perfect pair. This lovely family-owned indy really can’t do enough for its loyal customers – including closing the entire store to allow a couple shielding from Covid to buy their baby’s first shoes. Awwww.


Drag them away from *that* fluffy Smiggle backpack and instead go for something a bit more understated, not to mention sustainable. This fun ruckie from Scandi label Oii is as eco-friendly as it is fashion forward (made from recycled plastic bottles, no less) and comes in a range of bright colours. Grab ’em from Alex & Alexa.


Put that tupperware DOWN, lady! Treat your little explorer to this super-fun space-themed lunchbox, complete with brightly coloured elastic strap to keep it all together and extra space stickers inside. Light and robust, you’ll fit plenty of goodies in here and the plastic is BPA free so no nasties, guaranteed.

Big Coat

Ooooh, they’ll catch their death! Swaddle ’em up in this fab reversible parka from must-have kids label Bobo Choses. So spacious and snuggly you’ll want to get in there with them too. Grab yours from kids designer hotspot Junior Edition in Brighton.

Find more ideas here

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