Substance meets sustainability and style at this big-hearted, bang-on-trend ladies boutique, in store and online for fashion, footwear and accessories. Sitting pretty in cute Cuckfield it’s thee in store and online destination for all your style needs. 

Unlike other indie boutiques – who have the odd gem in amongst something of an ‘eclectic’ collection – JOJO carefully curates their entire collection to consider unique brands that aren’t available on the high street, what is suitable for her customers (of all ages) as well as what is on trend. 

Expect everything from lounge luxe with a polished finish to daywear, knits, capsule essentials and simple but elegant evening wear, and it’s all oh-so-wearable.

The brainchild of Jo Dennis, she ensures her team have, like she does, have an absolute laser-honed knowledge of style and trends. Jo’s worked her way up the fashion ranks since she started out as a Saturday girl in the 70s, the era of wrap dresses, floppy hats and jumpsuits.

Staff try on every (and we mean every) piece personally before choosing what to feature, to ensure it’s all truly hand-picked, which includes Oui, YaYa, Part Two and InWear.

They’ve discovered looks, styles and brands from Australia, Canada, Denmark, Germany, Italy and The Netherlands and the boutique is a great place to find hot new designers, as it showcases a few every year, chosen by Jo and the team.

JoJo Boutique threw open its doors in 2009 and has stayed true to their one ethos, “everything they buy is with the customer in mind.” It’s no surprise then that the store won Best Boutique in the Muddy Awards 2021. 

Don’t forget to follow JOJO’s beautiful Instagram feed for regular updates on new stock and how to wear it.