Muddy says: this ethical children’s clothing company uses organic fabrics and shares its profit with charity. Its designs are pretty cool too!
Muddy Awards 2018 finalist for best children’s business in Sussex, KJF Clothing (previous called KJF From Scratch) sells eco-friendly clothes made from organic cotton and bamboo. In fact it’s so ethical it even gives 50% of its profits to charity!
The idea came to founder Kim Fentiman while she was on maternity leave from her teaching role and searching, without much success, for clothes that were ethically made, reasonably priced and fitted round her daughter’s cloth nappy.
The range she launched herself now includes leggings, shorts, rompers, dresses and T-Shirts.
Besides being made from organic cotton or bamboo the fabrics feature bright, fun designs, some of which are exclusive to KJF, the others made by popular designers in the UK and EU. Clothing is soft and flexible and fits with or without a nappy underneath.
Grown-ups get a look in too as some of the legging designs are scaled up for adults – great for yoga or pilates.
Looking for a present? KJF designs are not only perfect to give for newborns, check out the range of numbered T shirts using off-cuts from other clothing (part of the company’s waste reduction efforts) that are designed with birthday boys and girls in mind.