Flamingo Trends flies into Mayfield
If you live near the Kent border and shop in Tunbridge Wells you might already be familiar with Flamingo Trends. This fab fashion boutique has just moved to East Sussex, transferring from the Royal Victoria Shopping Centre to the rather quainter and quieter Mayfield High Street.
One of the owners, Lou, used to work with Amy Winehouse, so frankly I’d want to go in just to touch the hem of her garment but it’s probably best to contain yourself and stick to the garments on her rails instead.
You’ll find an eclectic mix of clothes, accessories and gifts (and yes, some are flamingo-themed). There’s a lot to look at in a fairly small space – minimalism isn’t the thing here – and a short lead time on buying stock allows them to react to trends, celebrity fashion spots and magazine features.
Though they use the same suppliers as some high-end high street stores, prices are really affordable – for instance an AllSaints-style envelop clutch with detachable strap in handmade Italian suede is £45. It’s why they describe themselves as ‘the small boutique with the big heart’.
Flamingo Trends was created by life-long friends Lou and Jules (or Ju) – where Jules has the strong business background, Lou has the flare for fashion. Lou cut her fashion teeth in a junior placement on films such as Harry Potter and Bridget Jones’ Diary. She went on to be Creative Director and head up a styling team at Universal Records which is how she got to tour with Amy Winehouse and get the Spice Girls red carpet ready.
Lou and Jules are already saying the rural move is a gamble that has paid off. Their first month of trading which fell over the Christmas period was equivalent to the year before in the centre of town. Hurrah to independent out-of-town boutiques everywhere!
And the dynamic duo already have their eye on expansion. They’re keen to launch pop-up stores selling a hand-picked selection of seasonal gear. I’ll keep you posted on any developments.
HERE’S FLAMINGO TREND’S TOP 3 BUYS AT DOWN-TO-EARTH PRICES:
- Italian suede envelop clutch bag £45
- Swarovski neon bracelets £35
- Pom pom keyring £8
Flamingo Trends, High Street, Mayfield, East Sussex, TN20 6AA. Tel: 01435 874721.