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The bias-cut-com celebrates ageless fashion and all body types. Shop online or catch its pop-up in Brighton

The-Bias-Cut.com – a great online store celebrating ageless fashion – has a pop-up in central Brighton for the beginning of June. So, if you live locally, now’s your chance to get up close and personal with some of its summer style.

There’s much to like about this brand. Firstly, it was founded by twenty-something Jacynth Basset with a view to helping women 40+, like her mum, find stylish things to wear rather than what the high street thought they should be confined to. She curates items that real women tell her they want from across a range of quality independent brands, and even campaigns under the ‘ageism is never in style’ slogan.

Jacynth (centre) with some of her models

Secondly, she uses real women with other careers as models, not young 5′ 8″ stick insects.

Thirdly, the site has a nifty ‘tailor your shop’ filter option that brings back recommendations for clothes that hide or celebrate certain attributes – waist, bottom, arms etc. to help you get something to suit your body shape.

I bought a jacket from the-bias-cut.com recently and was very pleased with it – and the customer service, as Jacynth advised when I was dithering over size.

At the moment there’s a good range of Maxi dresses in.

I find the site is always strong on original scarves and other accessories.

Jacynth has an eye too for unusual details like this funky jacket lining and dress with contrasting cuffs.

At the Brighton pop-up she’ll be teaming up with local milliner Joanna Zara, who can get you kitted out for summer weddings and race days or advise on more everyday hats. I tried on some of her creations at a previous pop-up and they are great quality.

The pair are also using the opportunity to support the Beauty Banks charity which helps provide women in poverty with toiletries and sanity products. So, turf out your old smellies or throw something extra into your shopping basket and drop it in to help the cause.

The ‘Hat to Heel’ pop-up will be at 114 Church Street, Brighton (opposite the Dome) between Thurs 31 May and Tues 5 June open daily between 10.00 and 18.00.

the-bias-cut.com

 

 

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